BMS Innolabs’ AVA , a must have for every woman launched

With all anti-social happenings being heard of from across cities, personal safety especially for women has been a major cause of concern of recent. In keeping all these safety issues in mind, BMS Innolabs Software Pvt. Ltd. has come up with a unique personal safety enabler AVA along with its supporting app Save My Soul. The device was launched by S.R. Patil, Minister for Science and Technology, Government of Karnataka in Bengaluru today.

AVA by Save My Soul is the first safety enabler App-Ware to be indegenously developed, designed and manufactured entirely in Bengaluru. It works using Bluetooth Low Energy (BLE) technology and syncs with smartphones that have Android OS version 4.4 to 5.1 and iOS version 7 and above. The device AVA has been a result of rigourous research and development. The device requires a smart phone to pair with the app and work seamlessly.

Speaking at the launch S.R. Patil, Minister for Science and Technology, Government of Karnataka said, “This is the need of the hour and the government is happy to support any initiative that garners technological support. That a Bangalore based firm has been able to marry technology and aesthetics and come up with a compact device, which is the need of the hour, says a lot about innovation and how technology is at the forefront of providing solutions to many issues.”

Gautham Kalathur, Managing Director BMS Innolabs and Co-founder of Save My Soul, said,“Wearable technology is the future and with AVA, our aim is to address personal safety, especially for women, children and the elderly keeping that mind. We wanted to build a socially relevant,single unit to overcome as many obstacles as possible in keeping an individual safe. Our basic goal was to develop a technology based system, which is effective, easy to use and convenient to carry around.”

The single button device, AVA pairs with the Save My Soul mobile application on your smartphone. If anyone senses any trouble all one needs to do is activate a single button on AVA that will trigger multiple responses through the Save My Soul (S.M.S) App. The app and device have been developed specifically for India, keeping network and data constraints in mind.

About its uniqueness, the device activates an automatic SOS reaction when you are non responsive. It also works even when your phone has no pre-paid currency or when your phone is low on battery or is in a poor network area. Further it ensures 100% privacy of your data at all times.

Meanwhile, BMS Innolabs has partnered with Flipkart for the sale of AVA, which goes live soon and AVA will be availbale at an introductory price of Rs 2,999 until the 30th of October.

How does it work?
· Starts tracking your location the second you feel unsafe.
· Sends your location data to your emergency contacts.
· Triggers an instant call to 100 to alert cops with just one button.
· Has a scream feature for when you are in danger.


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Luna Dewan

Luna Dewan

With six years of her journalism experience, Luna Dewan has worked for leading print media like the New Indian Express, Deccan Chronicle and DNA. She has been writing on healthcare, environment and various other civic issues. She is now with as the Assistant Editor.

1 Comment

  1. January 6, 2016 at 6:01 am — Reply

    Thank you for writing about AVA by Save My Soul developed by BMS Innolabs Software Pvt Ltd. To get in touch for bringing your app ideas to life, please visit:

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