Technology

Check out Algorithm & Technology based Banihal for Accurate Matchmaking

Amidst busy life, finding time to search for life partners is getting difficult for working professionals. Catering to these group of people and for whom traditional ways of finding a life partner simply doesn’t work, Ishdeep Sawhney and Upender Sandadi has come up with Banihal. The best part of Banihal is that it has made neuroscience research and advanced search technology the centrepiece of its matchmaking service to deliver objective and accurate results.

Banihal uses a precise algorithm to ensure matrimonial success. It targets working professionals in the age group of roughly 25-30 years who have their own unique definition of an ideal marriage and are looking for someone who is on the same page as them. Incorporated in 2014, Banihal Inc is based out of Cupertino, CA. It was while Ishdeep was trying to find his own perfect partner that he felt the need to conceive the idea for a service like Banihal. Imbued by this realization, he developed the algorithm that enables young, independent and self-willed Indians to make the most important decision of their lives.

Banihal website or the mobile app works on both iOS and Android devices. Users need to fill up a comprehensive profile based on which Banihal makes the best-possible recommendations to them. The service also encompasses a secure communication medium wherein users don’t have to share their email or phone number. In order to offer maximum value to its users, Banihal suggests five best matches for each profile. In the initial phase, the service is free of cost.

Banihal aims at bolstering the liberated Indian’s endeavor to override traditional methods of finding a life partner and helps them define exactly whom they’d like to spend their lives with. It’s primarily an aspirational brand that seeks to offer fulfillment to the top 10% of the population in metros, specifically aiming at people who are well-educated and are successful in their careers. These individuals are not on dating sites or matrimonial sites but are looking for something like Google to answer the question of how they can build a fulfilling family life.

Going forward, Banihal aims to be the undisputed choice for its target group in India whenever the thought of finding a life partner comes to the fore. It is also expanding its ambit of services to help make the lives of married couples easier with technology tools and fulfill their commitment to forming a loving and nurturing home for themselves, their partners and their children.
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