Innovative Leaders

Crown-it Attracts over 300,000 Users within a Year

When you eat out and shop, certain merchants offer you cash backs, but getting this cashback credited to your closed wallet which can be used for talk-time, Bill Payments, Online Shopping, Movie tickets, Charity etc is something which leaves everyone thoughtful. This is what Crown-it, an app, exactly offers to its customers.

Crown-it, the brain child of Mr Sameer Grover, Founder and CEO lets customers collect crowns from local businesses in the form of cashback. And they use the cashback to redeem for goodies like online shopping, movie tickets and talktime. Sameer Grover, a BE from Delhi College of Engineering has had extensive experience creating and marketing software products for large enterprises as well as small and medium businesses in the US and India.


Mr Sameer Grover, Founder and CEO, Crown-it.

Incepted in July 2014, Crown-it is an app-only hyper local merchant discovery and privileges platform. It operates an O2O (Online to Offline) platform that allows local merchants to list themselves and attract consumers. It helps consumers with buying decision by offering them curated and personalized eating out and shopping options based on their spending habits, interests and social data, with Cashback benefits.

The app,Crown-it enables the merchants to create customized deals – which are dynamic, hyper local and targeted to specific audiences based on their gender, location, spending and eating habits, and day of week & time of day etc. The merchants are, in turn, charged a percentage of business driven to them. Unlike most companies in the space, Crown-it charges based on business driven rather than per view or per coupon, providing measurable and effective ROI to the merchants.

The outcome has been phenomenal. It has been just over one year and Crown-it has its presence in 7 cities with over 8000 listed local merchants, a strong user base of over 300,000 on Android and iPhone, and is soon launching the app on Windows. Meanwhile, Crown-it has also been able to raise series-A funding of $5.5Mn from Accel partners and Helion ventures in May 2015.


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Luna Dewan

Luna Dewan

With six years of her journalism experience, Luna Dewan has worked for leading print media like the New Indian Express, Deccan Chronicle and DNA. She has been writing on healthcare, environment and various other civic issues. She is now with as the Assistant Editor.

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