Cube26 announces new iota category
Today, Indian tech company, Cube26, announced its entrance into the Internet of Things (IoT) with the introduction of what the company calls its new “iota” category. Cube26 says it intends to use the new category to map the entire technology ecosystem, including utility software, devices, local ecosystem services and data analytics. Cube26 says it recently received funding from Tiger Global Management and plans to use the capital for business expansion and to extend its software expertise to other connected devices and form-factors.
Saurav Kumar, CEO and Co-Founder of Cube26, spoke about the development, “We are delighted to launch the first of its kind iota category in India with the vision to provide unique device experiences to new age, connected Indian consumers. We plan to come out with innovative, accessible devices across different platforms powered by Cube26 software, and we wish to make IoT a reality in India and devise products, solutions and services which are locally as well as globally relevant. As part of our iota roll-out, we will be soon launching a smart bulb along with other smarter devices intended to disrupt the market. Smart bulb will be loaded with intuitive, experiential features for the Indian consumer market and the embedded software will be its key differentiator.”
Cube26 says its software is currently installed on more than 5 million devices, or 4% of all mobile users in India. The company said it seeks to revolutionize the device experience for users across different platforms through cutting-edge innovation, and that the new iota category will enable Cube26 to conceptualize, roll-out and market innovative, smarter devices in the niche IoT market. According to the findings of research conducted by Gartner, IoT devices will reach more than 30-35 billion in 2020 and India is expected to be the largest IoT market in South Asia.
Cube26 says it has developed applications such as Blink to Capture and QuickLook to give OEMs a competitive edge. Winner of the Mobile Track at MEGA Startup Weekend 2012, Cube26 also says that it has developed the next generation of technology that allows devices to recognize users, interpret human gestures and understand their emotions. Formerly known as PredictGaze, the company started its operations in 2012 in California.