Been there, done that, got the tee shirt: Jack of all Threads

Ever wished you could design your own tee shirts? Now you can, at Bangalore-based Jack of all Threads (JoaT) says it combines old manufacturing processes with today’s technology to enable individual entrepreneurship.

An individual, called a Raiser, can design a T-shirt using the online design tool, then set their own selling price. Jack of all Threads handles the production, distribution, payment collection, customer support and transfers the profits to the Raiser.

Jack of all Threads was started nearly three years ago by Yash Vardhan Kanoi, Apoorvaa Agarwal and Pratibha Nair, while attending college. Yash is a scholar at NUS, Singapore with a background in business, operations and technology management, and entrepreneurial experience in Israel, Philippines, Singapore and India. Apoorvaa is a multiple scholarship recipient with a foundation in operations. Pratibha has the most apparel-specific experience with companies locally and abroad.

Yash has spared a few moments of his valuable time to answer some questions about the company:

What inspired the creation of the business?

We wanted to do more than just classes. We started out as a t-shirt printing service for college students, and knew in our first few weeks that we wanted to do more. We developed ways to involve buyers more in propagating their passions through unique concepts.  The idea of the crowdfunding platform thus came soon after, as the necessary next step, nearly three years ago. Many months and much experience later by 2014 we had launched our platform that allowed any individual with internet access to experience creative entrepreneurship easily.”

What challenges has the company encountered and how have they been dealt with?

To begin with we had to work towards growing initial traction, for people to set the ball rolling. Ironically, some months later the biggest challenge faced was keeping up with huge growth in traction and growing adequately as a company.”

What milestones has Jack of all Threads reached so far?

It has been able to reach over 2,500 campaigns a month allowing raisers to sell as few as one piece per campaign for it to be successful. We have well over 500 new active raisers every month and have been successful in achieving over 10,000 buyers every month. Some NGO’s like Akshaya Patra and CRY, as well as students running NGOs, such as People for Paws, have scaled their presence through their JoaT campaigns.”

Who has funded the company up to this point?

The founders have made the initial investments in the company. We’ve raised angel funding from investors and are seeing a fair degree of interest from investors locally and abroad.”

How much has Jack of all Threads grown since it was started?

To give a sense, our monthly run-rate grew about 20X over 6 months, after we made dramatic leaps in the technology. People love the platform and all it offers them. We plan to reach a target of 5,000 monthly active raisers and 100,000 buyers a month by the end of the year FY 2016.”

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Tracy Venkatesh

Tracy Venkatesh

Tracy Venkatesh has spent twenty years working and interacting with a socioeconomically diverse population in both the private and public sectors, and has held positions in multiple verticals including content development, healthcare, customer relations management, defense and law enforcement.

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