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Futuristic workspace unveiled at Dell World 2014

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At the Dell World 2014 event in Austin, Texas, Dell announced recent innovations in its PC business that are designed to connect users to their preferred content in order to enhance productivity. With the company’s introduction of new tablets, a futuristic “smart desk” workspace, an Ultra HD 5K monitor and integrated security and management software solutions, Dell appears intent on staying relevant and competitive.

In the third quarter of 2014, Dell registered its seventh consecutive quarter of year-over-year gains in global share and grew more in the third quarter than its top two American competitors combined, according to preliminary data recently released by industry analyst firm International Data Corporation (IDC) 1.

At the Dell World Executive Summit, the company’s vice chairman of operations and president of Client Solutions, Jeff Clarke, made the comment, “Organizations don’t ask us for a better PC or software application. They ask us to help them improve productivity, solve problems and drive better business outcomes. That’s where Dell is innovating.”

It seems Dell is attempting to modernize the workspace with products and concepts that challenge conventional ideas of how people interact with technology. The Dell UltraSharp 27 Monitor, the world’s first display to offer Ultra HD 5K resolution (5120 x 2880), is four times the resolution of QHD and seven times the resolution of Full HD. The company said the new monitor will be available in December for under $2,000.

In addition to its new monitor, Dell revealed its conceptual “smart desk,” which the company claims will revolutionize workspaces in the future by combining interactive multi-touch LCD screens with a horizontal digital work surface that ergonomically surrounds the user for natural manipulation using touch, stylus and next-generation totem-based tools. The smart desk is expected to create an immersive and intuitively productive experience for the user, and the company says that multiple users and individual digital desktops can be assembled around a single project for more efficient collaboration.

A recent Harris International Tablet Survey, conducted for Dell, indicates that more than one third of IT organizations surveyed are uneasy about the time it takes to set up, configure, manage and secure tablets when compared to laptops. They also believe tablets are more vulnerable to malware, software security breaches and that tablets are more likely to become quickly outdated. IT companies have to address these problems by assembling solutions from multiple IT products and vendors. Dell claims to provide a more efficient and cost-effective approach by integrating security and management software capabilities with what the company says are the world’s most secure and manageable PCs and tablets, in addition to being a one-stop-shop for the purchasing, deployment and support of client ecosystems.

One way Dell is approaching this issue is to update the Dell Venue 11 Pro 7000 Series tablets. The company says that the Venue 11 Pro tablets are designed to increase productivity for mobile workers while providing secure access to content beyond the corporate firewall for easy IT management. According to Dell, the new Venue 11 Pro features include a 15 percent thinner and fanless design, extended battery life, portable keyboard, latest range of Intel Core M processors, wide angle display and a docking station intended to provide a traditional PC user experience. In addtion to hardware enhancements, Dell is offering customized solutions for certain verticals; for example, the company claims that the Dell Healthcare Case can be sanitized and is specially designed for medical facilities, while the Dell Mobile Payment Solution for retail and hospitality industries comes with a 2D barcode scanner and magnetic stripe reader and is intended to provide a more flexible customer experience.

The company says that the Venue 11 Pro can also be configured with additional security features, including two-factor authentication with integrated smartcard and fingerprint readers, along with the Dell Data Protection suite of client security software. Dell states that these extra security measures have earned the company a place on the U.S. Department of Defense Unified Capabilities Approved Products List.

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Tracy Venkatesh

Tracy Venkatesh

Tracy Venkatesh has spent twenty years working and interacting with a socioeconomically diverse population in both the private and public sectors, and has held positions in multiple verticals including content development, healthcare, customer relations management, defense and law enforcement.

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