Google’s mobile-first product showcase for India in Bengaluru
On Tuesday Google flung open the doors to the “Google House” — a showcase of the latest product innovations for India’s ‘mobile first’ world. The event featured demonstrations of Google’s Search, Maps, Photos, Translate and YouTube apps, as well as appearances from celebrity chef Kunal Kapur, fashion photographer Dabboo Ratnani, YouTube comedic sensation Kanan Gill and emerging photographer Anushka Menon. The celebrities discussed how Google’s mobile products make their lives a little easier.
As Sandeep Menon, Google Country Marketing Director explains “Indians are coming online from mobile devices at an incredibly rapid rate — six to seven million new mobile internet users every month. Today’s event is about showcasing how we’re working to make our products relevant and useful for India, and how smartphones have evolved to become the best personal assistant you’ve never had. Whether you need to get directions 10 minutes before your next meeting, a step by step recipe to make an impression, or a way to never be late to the airport again, Google can help keep you connected to the people and information that you care about.”
Mobile-focused demonstrations at the Google House included:
● A hands-on showcase of the new instant translation feature in Google Translate. Recently launched in Hindi, instant translate helps you break through language barriers by instantly translating printed text, like street signs or ingredient lists by opening the app on your phone and pointing your camera at the text.
● A look at the new Google Photos app which automatically backs up photos and videos across all your devices. With people around the world uploading 1.8 billion photos every day, taking 93 million selfies and more photos being taken every two minutes than the whole of humanity took in the 1800s, it’s just as well that Google Photo offers unlimited, free storage.
● An overview of recent Search innovations like faster and lighter search results for people accessing the web from a mobile device with a slow connection like 2G. Voice Search updates to the Google app which has been optimised for English in the Indian accent and in Hindi to make finding answers to your questions faster, easier and more local. As well as some of the latest Google Now updates, which bring you information when and where you want it, before you even have to ask — like a personal assistant.
● As well as an overview of recent offline features, like the ability to save Maps for times when you might not have a connection. Or YouTube Offline, which gives you a way to watch videos without chewing through all your data — even when you don’t have a connection.
Commenting on his use of Google Search, celebrated chef Kunal Kapur said: “I travel the world meeting new people, experiencing new cultures and of course, searching for new ingredients and culinary experiences. Sometimes when I travel I don’t even know the name of the ingredients I see in the local markets and Google Image search helps me find out what it is exactly. Another great feature is the abundance of recipes online. I still remember days when I looked through my grandma’s book of recipes. Today, all I do is search online and find a treasure trove of so many recipes sent in by users from their families. And I use Google Now to keep everything organized. It has become my constant companion and has made managing a multi time-zone life much easier while Google Photos helps me archive and share my experiences instantly.”
(Source: Press release)