GOQii launches Coach Marketplace model

Today GOQii launched what it says is the world’s first ‘Coach’ marketplace model, which is meant to connect fitness buffs with the world’s best coaches. The model involves the use of GOQii’s wearable devices, which help to monitor a user’s fitness data. The marketplace model is intended to revolutionize fitness coaching by allowing a coach who is based in India or abroad to offer services to users irrespective of their location. The coaches will work on a revenue share and engagement model with GOQii, and the company says that the coaches can increase their income considerably by using the GOQii platform. GOQii says independent coaches will be required to take tests based on a GOQii-prescribed curriculum, and will be certified upon completion in order to provide their services on the platform.

Satyajit Chaurasia, a Bollywood celebrity coach who trained Aamir Khan, has become the first independent professional coach to join GOQii under the marketplace model. GOQii plans to have 10,000 independent coaches on board by 2016.

The company says that the GOQii Ecosystem provides a combination of wearable technology, coaching and the ability for users to support a cause important to them.

GOQii launched commercial operations in India during 2014 and has accumulated nearly 10,000 paying users in less than a year. The company plans to extend its operations to the US, South East Asia and Middle East markets in Q1 2015.

GOQii’s founder and CEO, Vishal Gondal, said, “Fitness and awareness towards health & wellness is gaining momentum globally. It started in the West a few years back but is gaining significant traction in India too. Technology coupled with coaching is empowering people to stay fit and overcome the traditional hurdles of time of day or location. Add to that the opportunity to do good Karma for society and we are seeing a different level of motivation among GOQii users. With the Coach Marketplace model we intend to bring world class coaches onto the platform and offers users the opportunity to choose who they want to be coached by. We are happy to have Satya on board as the first independent coach and already are seeing strong demand from our users for his services.”

The wearable band comes free as part of the package, and users can opt for a coaching subscription of three months, six months or one year at a charge of Rs 3,999, Rs 5,999 or Rs 11,999 respectively. The user is then paired with a coach based on his or her specific requirements and goals. Users can allow their coaches to access their fitness data via the wearable band, which is interoperable with other types of bands and fitness apps. GOQii says its system is compatible with Fitbit, Jawbone, Misfit Shine, Runkeeper, Strava, MapMyFitness, Garmin and Nike. When users start achieving their fitness goals, they will be awarded Karma points, which in turn can be donated to support a worthy cause through Oxfam. GOQii’s Donor Partners will donate money to Oxfam based on the Karma points received from users.

GOQii is headquartered in California and has offices located in Mumbai and Shenzhen, and says it is supported by angel investors, including Amit Singhal of Google, Anil Godhwani from Habitera, Bharat Vasan at MyBasis, Dr. Shriram Nene, Esther Dyson, Goutam Godhwani from Simply Hired, Kanwaljit Bombra at Dell, Madhuri Dixit-Nene, Mahesh Samat of Epic, Mike McNamara from Flextronics, Prashant Gulati of TiE, Sanjay Parthasarthy at Indix, Sanjay Vaswani, Steve Luczo of Segate, Taher Khorakiwala, Neeraj Arora at WhatsApp, Marco Argenti of Amazon, Deepak Shahadpuri at DSGS, Rajan Anandan of Google, S. Somasager at Microsoft and Vijay Vashee at Microsoft.

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Tracy Venkatesh

Tracy Venkatesh

Tracy Venkatesh has spent twenty years working and interacting with a socioeconomically diverse population in both the private and public sectors, and has held positions in multiple verticals including content development, healthcare, customer relations management, defense and law enforcement.

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