Green & Brown blends fashion and innovative technology
Adapting to new technologies in terms of fashion has been the watch word. Fashion Industry is constantly undergoing change with respect to the global marketplace. Like all sectors, the fashion industry also is not exempt to the threats of climate change, resource scarcity, economic condition, changing consumer behavior as well as increased manufacturing cost .Within the three broad areas of fashion which is design, manufacturing and servicing , the common theme is innovation in terms of yarns , fabric and styling and adapting to new technologies and using it to our benefits, says Maya Pradeep, Creative Director, Green & Brown a brand of Haute Couture.
Fashion industry in India has undergone vast change. Consumers are highly demanding today and look for the best when it comes to quality. It is also heartening to see men looking for variety and wanting to make a style statement. With online portals becoming popular, men have an option to make quick purchasing, by browsing through the brands and styles available.
“Inkeeping the need of people and also with a motto to bring affordable high quality tee-shirts for the Indian man, Green & Brown was launched in March 2015 for the retail segment. Ever since its inception, the brand has received a lot of appreciation for its quality and comfort. There is an inflow of requriements for more production and variants from several agencies and consumers” said Maya.
When asked about the idea of coming up with Green & Brown, Maya Pradeep, owner of Haute Couture in India and also a veteran Fashion designer said: “I always had my friends across the globe asking me why Indian men are quite often seen in shirts. From a western perspective men wore tee-shirts as much or even more than they wore formal shirts. This question drove the genesis of Green & Brown.”
About the revolution in customized fashion segment, created by the new 3D scanning, modelling and printing she says: “3D scanning and printing is indeed creating a revolution. 3 D scanning enables measurements to be taken remotely and garment could be custom made. The huge advantage of the 3D is that there are no limitations in terms of dimension and complexities and everything imaginable will be possible. Soon we can think of a garment, print it and wear it.”