Industry

Grocery App ‘Terraa’ Launches in Bengaluru

Terraa, the newest online grocery shopping app, launches in Bengaluru, allowing users to do grocery shopping from the comfort of their homes. The innovative platform has a variety of items in their app, offered at reasonable prices. The grocery app largely uses its recommendation engine, wherein individual buying behaviors, locality patterns, and gender patterns are observed. This helps predict next items that can be suggested to the user to add to their cart, making their shopping experience easy. Terraa has partnered with Reliance Fresh and gojavas, to bring the best experience to its users, as well as leverage their expertise and market intelligence.

According to a study by Technopak, online grocery shopping has not picked up in India as robustly as other markets because there is a concern for product perishability, and supply chain issues relating to sourcing and storage of food and groceries. Terraa has addressed these issues by partnering with Reliance Fresh and gojavas, to not only ensure that each delivery of fresh products is of the highest quality, but also understand the process behind, helping Terraa leverage business and marketing knowledge from the partnerships.

Sethuraman Vaideeswaran, founder of Terraa says, “We understand that grocery shopping is a group behavior, and have identified a new and different approach in order to enhance group behavior on an online grocery shopping app. Terraa has the ‘house cart’ feature which allows the users to add, remove or update their shopping cart with friends and family in real-time. In order to enhance the experience of online grocery shopping, we also have prodicons (product icons) which brings the ‘store shelf experience’ into the app, allowing the user to view multiple products at a time. Our recommendation engine helps gamify the online grocery shopping experience with smart offers based on user shopping patterns. Being a tech platform, Terraa is actively pursuing IoT options to make the entire shopping experience more convenient. With a highly talented pool of developers who are backed by a strong leadership team, we are strategically placed to bring our partners, Reliance Fresh and gojavas, together which will give us a huge to opportunity to scale to other cities.”

Meanwhile, Vijay Ghadge, CEO of gojavas says, “gojavas is very excited to begin its journey in this space, through this association. With our partnership with Terraa, we believe both our value propositions are aligned perfectly to serve customers, by marrying smart recommendations based grocery with smart logistics. At gojavas, we have always taken pride in providing reliable, time-bound logistics and supply-chain solutions to our partners; through our presence in over 300+ cities, we are uniquely positioned to help Terraa grow and scale up rapidly.”

Currently, Terraa is available to users in Bangalore. In the next quarter, Terraa will expand to four new cities and by next year, it will be available in 90 cities. The Terraa app is available to download for both Android and IOS users. For details could check: http://terraa.in/

(Source: Press release)

 

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