HealthifyMe and Micromax power the YU YUFIT band

HealthifyMe will be the exclusive companion app for the YU YUFIT band, which was recently launched with the YU YUPHORIA phone. YU is a joint venture between Micromax and Cyanogen.

The companies say the YUFIT band, priced at Rs 999, is designed to be a lifestyle companion that allows users to track steps, sleep quality, distance and calories. The HealthifyMe App is supposed to sync the data seamlessly over Bluetooth and provide details, insights and advice about a user’s lifestyle, making it easier to manage one’s health and fitness.

This smart wireless wristband has an OLED display, which the company says is capable of displaying calories burnt in a day or steps taken, while also providing access to the HealthifyMe Indian calorie counter to track their foods via photos and voice. The HealthifyMe app is supposed to give users the option to connect with a team of nutritionists and fitness experts on a subscription basis.YUFIT1

CEO and Co-founder of HealthifyMe, Tushar Vashisht, commented on the partnership, “We are on a mission to Healthify India and are proud to announce our first formal partnership with Micromax. Our app will allow all YUFIT customers to track their lifestyle and get access to nutritionists and trainers via their phones. We are also excited to offer YUFIT, a world class fitness band, to our customers at an unbelievable price of Rs 999. Now fitness can be truly democratised.”

Founder of YU, Rahul Sharma, added, “YUFIT is more than a band, it’s a lifestyle companion. We are excited to have HealthifyMe as our exclusive app partner for the YUFIT band. HealthifyMe truly allows us to achieve the goal of being a lifestyle companion to users by offering world class software and services to our customers. India needs to change. India needs to be fit. India needs to be Healthified.”

The fitness band is intended to work with compatible Android devices. YUFIT will be up for grabs from June 2015 on the official website

HealthifyMe is run by Caeruz Ventures Pvt. Ltd. The company says it aims to simplify healthy living by creating mobile and web solutions that encourage people to maintain healthy lifestyles.

The base of HealthifyMe’s platform is their Indian Calorie Tracker, which allows users to track their food, exercise and weight via smartphone or computer while continuously analyzing a user’s data in order to provide insights that ensure appropriate calorie and nutrition consumption. HealthifyMe relies on a combination of cloud-powered software, human assistance and wearable hardware to help people improve their eating and fitness habits.

Healthify me says that 50,000 users have benefitted from their program, and that it is used in clinical settings at Apollo and Medanta healthcare facilities in Delhi and Manipal Hospital in Bangalore.

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Tracy Venkatesh

Tracy Venkatesh

Tracy Venkatesh has spent twenty years working and interacting with a socioeconomically diverse population in both the private and public sectors, and has held positions in multiple verticals including content development, healthcare, customer relations management, defense and law enforcement.

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