Industry

HealthKart signs up an agreement with Optimum Nutrition

HealthKart.com has announced an agreement with Optimum Nutrition, Inc, the biggest premium sports nutrition brand globally, to offer the range of authentic products in the online space. With this agreement, HealthKart becomes the only authentic online importer for Optimum Nutrition’s premium and comprehensive line of products in India.

HealthKart has been the pioneer in the health and nutrition category in the online space by bringing access to authentic products to every consumer in India.HealthKart and Optimum Nutrition are jointly committed to providing genuine products at every consumers door step and drive awareness about the products.

Sameer Maheshwari, Co-Founder and Managing Director, HealthKart.com, said, “Sports Nutrition market in India is plagued with counterfeit products – almost 50% of the products sold in this category is suspect. To guarantee 100% authenticity of products to customers, we actively partner with global brands to ensure strict quality control during sourcing.With this partnership, two premium brands have come together to form a mutually beneficial partnership that will benefit Indian customers looking for authentic and high quality sports and nutrition products.”

Mr. Avik Sanyal, Country Manager India and SAARC for Glanbia Performance Nutrition,said, “The category has a huge untapped market and we are confident that e-commerce is a way to reach out to the remotest location and provide a well-informed shopper experience at your fingertips.We are happy to associate with HealthKart which has been a pioneer in the health and nutrition category in the online space. We are jointly committed to providing genuine products at every consumers door step and drive awareness about this category and detailed information on our products.”

 

(Source: Press release)

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