Technology

Huawei launches Y336, Y541, Y625 and G620S smartphones

huSmartphone manufacturer, Huawei, today announced its launch of a new series of phones for the Indian market. Aggressively expanding its presence in the Indian smartphone market, the company says it intends to replicate its global strategy in India.

Huawei will be offering its branded smartphones in the retail market along with the recently launched Honor label. The company says that Honor will continue to be available in the ecommerce sphere, while the Huawei label will be available through what it calls a “robust and strong retail distribution network.”

Huawei says its newly launched models Y336, Y541, Y625 and G620S will be available under Huawei’s G and Y series in the price range of Rs. 5,499 – Rs. 9,499. The company says the new line of smartphones come equipped with the best technology, offering buyers the most value for money within the respective price ranges. The latest G and Y series have become immensely popular around the world and the company is expecting the same positive response in India. Huawei says the devices will be marketed through the company’s offline distributors across 1000 stores in the initial phase.

Huawei says the new line of G and Y phones include improved camera features like dual LED flash, patented power saving technology for extended battery life and the best features available in this price range. This mid segment smartphone launch comes shortly after the launch of Huawei’s global premium collection.

Allen Wang, President of Consumer Business Group for Huawei Telecommunications India, commented on the launch, “After the global success in the first half of 2015 with our smartphones sales crossing 50 million units, making us global number 3, we are excited to launch our Huawei Brand series in India. The good news is that the new series will be available through the retail route where our customers can experience the products first hand. Keeping in mind the value proposition and commitment we offer to our consumers, Huawei is rapidly strengthening its after sales network to serve them better.”

P Sanjeev, Director of Sales (Devices Business) at Huawei Telecommunications India, added, “To reach out to our consumers in key markets, Huawei range would be available through a strong distribution network in offline retail beginning with a 1000 stores roll out in the next 4-8 weeks. For the brand new series, we will be strengthening our presence with traditional multi-brand retailers and by partnering with top modern trade players such as Croma, Reliance Digital, Sangeetha Retail and The Mobile Store in key cities like Delhi, Bangalore and Chennai amongst others.”

Huawei says this is proof of the company’s commitment towards the Indian market. The company says it invests heavily in research and development, and that Huawei’s largest R&D centre outside both China, and the Global Network Operations Centre (GNOC), is located in Bangalore. Huawei says it owns more than 15,000 device patents, with 60% being for smartphones.

As of 2014, Huawei’s products and services have become available in more than 170 countries. Huawei says its shipments of smartphones ranked third in the world in 2014. The company has 16 R&D centers scattered across US, Germany, Sweden, Russia, India, and China. The Huawei Consumer Business Group is one of three businesses within Huawei, and covers smartphones, mobile broadband devices, home devices and cloud services.

 

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Tracy Venkatesh

Tracy Venkatesh

Tracy Venkatesh has spent twenty years working and interacting with a socioeconomically diverse population in both the private and public sectors, and has held positions in multiple verticals including content development, healthcare, customer relations management, defense and law enforcement.

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