Industry

India’s Purple Turtle nominated at London Book Fair 2015

Manish Rajoria, Director of Aadarsh Pvt Ltd

Manish Rajoria, Director of Aadarsh Pvt Ltd

Purple Turtle, the animated character created by Indian media and entertainment company, Aadarsh Pvt Ltd, was nominated for Best Use of IP across Multiple Media Platforms at London Book Fair 2015. Purple Turtle is the first Indian animated character to go global, with a presence in 27 countries and content available in 5 Indian languages, and it’s the only Indian IP to be shortlisted for a London Book Fair 2015 award.

Aadarsh Pvt Ltd is an ISO 9001:2008 FSC certified media and entertainment company based in central India. Aadarsh became the first Indian company to get an animated character licensed globally. The company specializes in printing, publishing, IP development, licensing and entertainment for children. Aadarsh has sold more than a million copies of Purple Turtle and has licensed the IP for games, books, bags, t-shirts, apps, toys and more. Purple Turtle is also available across major Indian e-tailers like Flipkart and Snapdeal, along with Amazon’s Indian site. Aadarsh is also planning to make Purple Turtle available on Amazon’s US and UK sites.

The shortlist for the LBF International Excellence Awards 2015 comprises companies from 21 countries, including Philippines, Croatia, Mexico and Taiwan. This year’s shortlist features some of the industry’s best and brightest. Aadarsh Pvt Ltd, with its Purple Turtle, had to compete with Mojang, the Swedish video game developer who created Minecraft.

With over 150 titles along with prestigious recognitions like an award for its pilot episode at the Dada Saheb Phalke Film Festival, and the recent nomination at LBF 2015, the company has set new standards for the innovation and IP creation that is emerging from India’s tier II cities.

Speaking at the event, Ashish and Manish Rajoria, Directors of Aadarsh Pvt Ltd said, “We are delighted to be nominated for the prestigious London Book Fair Awards 2015 and honoured that Purple Turtle has received the global recognition for the Best Use of IP across Multiple Media Platforms Award. Inspired by the great response from children worldwide, we adapted the character into an animation series and engaged global talents like Jymn Magon , a Emmy award winning writer who had wrote Winnie the Pooh and Duck Tales. The pilot episode and trailer is developed in superior 3D CGI Animation. Purple Turtle has become an internationally accepted IP from India due to its gender neutral pre-school character with a global appeal.”

Jacks Thomas, Director of the London Book Fair, said, “These awards, now in their second year and designed to showcase innovation around the world, cover a fantastic breadth of ingenuity and creativity in the international arena. The ceremony promises to be a real treat at which we honour these amazing nominees and shout loudly about what a talented, resourceful and inspirational industry the book world is.”

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Tracy Venkatesh

Tracy Venkatesh

Tracy Venkatesh has spent twenty years working and interacting with a socioeconomically diverse population in both the private and public sectors, and has held positions in multiple verticals including content development, healthcare, customer relations management, defense and law enforcement.

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