Innovative Leaders

Kulin Lalbhai, all set to to revolutionise custom clothing with Creyate

Arvind Internet Ltd (AIL), a start-up by the Arvind group, is set to revolutionize fashion and retail across India with its “brick-and-click” custom clothing brand – Creyate. Creyate is the brain child of Kulin Lalbhai, Executive Director of AIL. As pioneers in bringing global fashion to India, the Arvind group now intends to extend innovative and best in custom clothing brand experiences to the online world.

Mr. Kulin Lalbhai, an MBA graduate from Harvard Business School (USA), also holds a Bachelors degree in Science (Electrical Engineering) from Stanford University, USA. This pedigree coupled with years of hands-on experience at Arvind Limited makes him a worthy contender in the domains of both the retail and e-commerce space. He is passionate about the retail industry and B2C businesses, and has researched extensively on disruptive business.

Creyate_logoThe Arvind group is all set to be a leading consumer lifestyle player in the digital space by engaging in several business models that can scale globally. Arvind sees e-commerce as a key growth driver for the group and aims to be a 1000 Cr plus business in 3 years.

As a concept, Creyate can be experienced through their award winning digitised retail stores or alternatively, one can visit the website to design garments online and then schedule a home visit with Creyate’s ‘Style Stewards’. They not only take a customer’s measurements, they also give them style consultation and complete wardrobe solutions. Once measured, customers can ‘Creyate’ their own garments from anywhere and they will be delivered as per their exact fit and style preferences at their door step.

The Creyate team is headquartered at Bengaluru and aims to provide a unique brick-and-click shopping experience to help men and women explore the realm of customized clothing with the concept of “factory at your fingertips” that shall provide their customers unique products to flatter and fit to perfection. Home visits by specialized Style Stewards is among the latest at Creyate. The Japanese trained made-to-measure specialists show up with their crackerjack style-kits containing everything one could need to have one’s clothes custom made. The stewards keep their Laptops and iPads ready to meet all sorts of preferences through an exclusive 3D customisation engine.

Creyate has plans of launching stores in 15 cities within the next year. Currently Creyate has stores in Bengaluru, Ahmedabad and Delhi, offering home visits in major cities. Riding on Arvind group’s supply chain prowess and manufacturing might, AIL is planned to take Creyate to global consumers soon starting with the US market, where online custom clothing is a large thriving business.



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Luna Dewan

Luna Dewan

With six years of her journalism experience, Luna Dewan has worked for leading print media like the New Indian Express, Deccan Chronicle and DNA. She has been writing on healthcare, environment and various other civic issues. She is now with as the Assistant Editor.

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