Lava launches Pixel V1, first Android One smartphone in collaboration with Google

Lava International Limited, one of the leading companies in the mobile handset industry announced the launch of a new series of smartphones, the Pixel Series. It introduced the first variant, Pixel V1, an Android One device at a price of Rs.11, 350 in collaboration with Google.

The Pixel V1 has been developed by close coordination between product R&D teams at Lava & Google. Android One offers a high-quality experience, running the latest and fastest version of Android (Lollipop, 5.1) — with up to 2x better performance. On top of that, the device will be kept up-to-date with future versions of Android, so that it gets even better over time. The smartphone has been certified by Google — specifically, tested to ensure it is fast and responsive.

The phone has 5.5 inch wide HD screen in a slim design. The phone has a 73.6% screen to body ratio with a 76.3mm wide body, one of the best in its segment. The IPS display renders great viewing angles. Being on the Android One platform, the colour accuracy and brightness of the smartphone is up to 300% better than the industry average. In particular, this Android One device comes with an impressive touch screen that can detect up to 100 touches every second.

The device packs 32 GB Internal memory further expandable up to 32 GB through SD card, and a 2GB DDR3 RAM. A higher internal memory is better than an extended memory since the read & write speeds from internal memory are 10X faster than a typical external SD card, thereby leading to a lag free experience. It will also allow a user to install all the upgrades and applications without running out of space. In terms of the camera, the Pixel V1 takes great 13MP BSI Rear Camera Images (Software enhanced 8MP sensor) and 8MP BSI front camera Images (software enhanced 5MP sensor).

Commenting on the launch Mr. Navin Chawla, Vice President & Head Product, LAVA International said, “We are extremely pleased about our association with Google to launch Lava‘s first Android One device, the Pixel V1. This device sets the foundation for a new category of smartphones by Lava that offer a great value and experience to the consumer. Design being our forte, this product has been developed with leading hardware components & specifications that integrate well with Android One. Needless to say, with Google’s stamp of authority on the software coupled with the benefits of the Android One program this device will always stay the latest.”

(Source:Press release)



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