Lenovo launches 2 new mobiles: P70 and A5000

Lenovo (HKSE: 992) (ADR: LNVGY) has launched two new mobile phones, the P70 and the A5000, which, according to the company, feature an improved battery life.

One of the major complaints among India’s smartphone users is the epidemic of substandard batteries that require constant charging with prolonged use. Half decent smartphones don’t come cheap, and a bad battery- even when accompanying an otherwise good phone- greatly reduces the paisa vasool quotient; so it’s no wonder that battery life has become a deal breaker among customers.

One problem faced by mobile manufacturers is the ever increasing use of mobile internet for daily activities such as shopping and office tasks, not to mention frequent consumption of video content, which puts a huge strain on battery life. Lenovo says it took all these factors, especially battery life, into consideration when developing the P70 and A5000, both of which were, according to Lenovo, designed to be powerful multi-tasking devices.

Priced at Rs 15,999, the Lenovo P70 runs on a 1.7GHz octa-core MediaTek (MT6752) processor along with 2GB of RAM and a Mali T760-MP2 GPU. It features 16GB of inbuilt storage, expandable up to 32GB. The device has both a rear 13-megapixel autofocus camera with LED flash and a 5-megapixel fixed-focus selfie camera. Other features include an accelerometer, ambient light sensor, magnetometer, and proximity sensor. The key selling point of the device is the Quick Charge feature, which enables it to fully charge within 3 hours, while a 15-minute charge is expected to ensure up to 4 hours of talk time.

Lenovo A5000

Lenovo A5000

Lenovo says A5000 is a new addition to its popular ‘A’ series of smartphones. The A5000, which accomodates dual SIM cards, comes with a 4000 mAh battery and a splash-proof nano coating to help guard against moisture. It features a 5 inch HD IPS display, this smartphone enhances the overall visual experience. It’s powered by a MediaTek MT6582 1.3GHz Quad Core processor equipped with Android KitKat 4.4 and features 1 GB RAM along wth 8 GB of internal storage, which expands up to 32 GB. The A5000 comes with an 8 MP rear camera featuring auto-focus and LED flash, along with a 2 MP selfie camera. Priced at Rs. 9999, and bringing back memories of the simple yet reliable candy bar phones, Lenovo says the A5000 provides up to 35 hours of talk time on 2G, 17 hours on 3G and 35 days of active standby.

Sudhin Mathur, Director of Smartphones for Lenovo India, commented on the double launch, “Lenovo has been a pioneer in long battery life smartphones starting with P780 in 2013. With P70 and A5000 we are looking at further extending our relationship with long lasting smartphones. Customers have repeatedly highlighted a desire for improved battery life at the top of shoppers most wished for smartphone feature. With both these smartphones now available in the Indian market the users can stop worrying about the battery life, enjoy uninterrupted gaming experience or watch high definition movies and stay connected while on the move.”

Lenovo is a $39 billion global Fortune 500 company, specializing in consumer, commercial, and enterprise technology. Their portfolio includes PCs, workstations, servers, storage, smart TVs and a variety of mobile phones, tablets and apps.

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Tracy Venkatesh

Tracy Venkatesh

Tracy Venkatesh has spent twenty years working and interacting with a socioeconomically diverse population in both the private and public sectors, and has held positions in multiple verticals including content development, healthcare, customer relations management, defense and law enforcement.

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