Mobikon announces acquisition of Trii.be
Mobikon, the leading marketing platform for the F&B industry, has announced its first acquisition after the recent funding from Jungle Ventures.
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The company has acquired Singapore based Trii.be, for an undisclosed amount. Founded by Chua Chun Kiat, Kenneth Lim, and Wong Say Jon, Triibe is a Singapore based customer feedback management tool for restaurants. Triibe provides restaurants an analytics dashboard page wherein they can access metrics from customers about their satisfaction and experience. Chua Chun Kiat, Co-founder of Triibe will join Mobikon’s Team. With this acquisition Mobikon will have a reach over 300+ outlets in Singapore and over 1,500 outlets across Asia, with India accounting for more than 800 restaurants. Some the leading brands on Mobikon’s platform are Little Italy group, Pan India Foods, Pizza Express in India, Red Carb, NIU in Manila, Swensens, Select Group, Secret Recipe, Alt Pizzas in Singapore.
“The acquisition is in line with Mobikon’s strategy to be a market leader in in-Store customer engagement for Restaurants. It also aligns our vision to be a S.E. Asia player. Trii.be will help Mobikon increase revenues by up-selling and enable multiple product offerings. We would be looking to scale up aggressively and acquisitions will continue to be strategic option”, said, says Anuj Jain, Vice President-APAC at Mobikon.
Chua Chin Kiat, Co-founder Trii.be said, “Trii.be is able to assist merchants to visualize their feedback data and understand their customers better in a data-driven manner. However, our system is not able to support merchants to capitalize their customer feedback data for marketing campaigns. With Mobikon, we are able to close the loop and provide an end-to-end solution for our clients. We are excited to work with the innovative minds behind Mobikon, and we believe that this will be the start of great things to come. Together, we aim to revolutionize customer engagement in the F&B market, and be a game-changer in this industry.”
Mobikon has also announced two new advisory board members; with Puneet Pushkarna, TiE President, Singapore & General Partner at Solmark & Sameer Yajnik, President Sales & COO – Asia Pacific at Tata Technologies joining the advisory board. Mr. Pushkarna will bring to the table in-depth knowledge on scaling new businesses and enterprise sales while SameerYajnik, with his diverse experience and vast knowledge will help in new market development and scaling up businesses in different geographies.
Welcoming Puneet and Sameer Yajnik, Samir Khadepaun said “We are grateful to Puneet and Sameer for their willingness to share some of their time with the Mobikon team. Their combined experience across geographies in areas like enterprise sales and marketing will be invaluable as we look to expand rapidly in the South East Asia region. We believe that the quality of our advisory board is a measure of our ambition and will look to expand it further with the addition of industry leaders”.
Mobikon was founded in 2009, by Samir Khadepaun. The company provides a single dashboard for the entire spectrum of restaurants; Quick Service, FineDine, Casual Dine and Cafes, to engage customers intelligently, with integration across ordering, reservations, feedback and marketing. Its proprietary platform mEngage is the only platform for F&B marketers to have a 360 degree view of customers. Company has engaged over 3.3M diners and powered 1.4M inStore feedback. Mobikon recently received second round of funding of $2.3 million from Jungle ventures. Over the last 18 months, the company expanded out of India and is currently present in five countries (Singapore, Manila, Dubai, Macau, and in Kuala Lumpur), with international business contributing to 45% of the overall business.
Mobikon is a customer engagement and marketing platform for Restaurants.
Founded by Samir Khadepaun, Mobikon’s platform mEngage helps restaurants with a single view of customers across Ordering, Reservations, Feedback and marketing channels.
Mobikon has pioneered in inStore customer engagement and has scaled in multiple markets across S.E. Asia.
Company works with some of the leading brands including Pan India Foods, Oriental Cuisines, JP Palace, Red Crab Group, Select Group, Swensens and many more.
Mobikon’s vision is to dominate customer engagement & marketing for F&B businesses.