MUrgency mobile app launched to enhance medical emergency
Getting medical assistance at the ‘golden hour’ has been one of the most challenging aspect in times of emergency. In a bid to ensure that anyone in an emergency gets a helping hand in times of need, San Francisco based tech company has developed a new medical emergency cloud platform and mobile app called MUrgency (One Global Emergency Response Network). With one tap the app is accessible on the iOS and android phones in India.
MUrgency launched the public-beta version of its MUrgency mobile app with the ambitious target of providing global emergency response coverage by 01 January, 2020 through its “One World, One Emergency Response Network” campaign. Conceived and founded by an Indian social entrepreneur Mr Shaffi Mather, the initiative is being carried out in global partnership with Business Call to Action (BCtA) at the United Nations Development Program, Young Global Leaders at the World Economic Forum, Stanford ChangeLabs, Harvard Asia Center and MIT Global Health.
MUrgency is a new model of decentralized, personalized, and community-based emergency response which will connect people who need emergency response with their trusted network, other users of the app and / or credentialed medical, safety, rescue and assistance professionals as the situation requires and the individual in emergency requests. It will make the nearest emergency responder (doctor, nurse, EMT, paramedic, ambulance etc.) available to a person facing an emergency.
All features of the app except the MUrgency Responder function are live.The MUrgency ‘Responder’ function is expected to be launched first in the Indian state of Punjab in August, 2015 and reach full coverage across India by 01 Jan 2018. MUrgency App also has several innovative personal safety features built into the App. In addition, MUrgency has a communication platform that includes chat, video, audio and photo messaging.
According to MUrgency’s founder and CEO Mr. Shaffi Mather: “It is well known that timely medical assistance is the most critical factor in saving lives. Unfortunately, it is not readily available to 90% of world’s population. At MUrgency, it is our mission to make fast emergency medical assistance available through the mobile phone to anyone, anytime, anywhere across the world by 2020 with just one tap on your phone.”
Field testing of the Murgency model in Punjab, Dubai and Israel has shown that using this app reduces the response time to less than half of what it takes an ambulance in an efficiently run ambulance system to reach the emergency victim. In Israel, the model has brought down the average emergency response time from between 8 – 12 minutes to 2. 54 minutes (over 245,000 incidents in 2014).