Philips Lighting launches Philips Hue in India

Today, Philips Lighting launched a web-enabled LED home lighting system in India called Philips Hue. The company says Philips Hue is “the next generation of lighting innovation that has redefined the possibilities of LED technology by integrating the digital light source with the Internet of Things concept.” Philips Hue is compatible with both iOS and Android platforms, and allows users to create and control home lighting using their smartphone or tablet.

The Philips Hue range for India includes the Hue Starter Kit which comes with the bridge and three Hue lamps:

Hue Go

Hue Beyond – The Luminaire family

Friends of Hue – LightStrips and Bloom

The company says that Philips Hue can be set up in minutes. The bridge in the Hue starter kit can be plugged into a home Wi-Fi router and the three Hue lamps can go into the existing holders. Buyers need to download the Hue app to use the system. The app allows the users to remotely control home lighting to help secure their home, to customize settings and to program timers to help manage their daily schedules. The company says Philips Hue can be upgraded with the potential for more features to be downloaded in the future.

Harsh Chitale, CEO of Philips Lighting–South Asia, commented on the launch, “Philips Hue will change the way people have experienced and interacted with lighting till now. Connected LED lighting redefines the possibilities with lighting taking it beyond illumination and creating value to enhance our lives.”

George Yianna, Harsh Chitale

George Yianna, Harsh Chitale

George Yianni, Head of Technology-Connected Lighting and Co-inventor of Philips Hue said, “At Philips, we always strive to push the boundaries of light and technology to deliver meaningful innovations that go on to become industry benchmarks. More than just a personal wireless lighting system, Hue is a platform with an ever-growing selection of third-party apps (more than 300 at present) that deliver exciting outcomes in the Internet of Things environment.”

The app for Philips’ Hue also features LightRecipes, four pre-programmed light settings based on Philips’ research into the biological effects that lighting has on the body. Philips says these scenarios adjust bulbs to the optimum shade and brightness of white light to help users relax, read, concentrate or energize. Hue has the IFTTT (If This Then That) service that enables users to connect their Hue lights to over 60 different products and services with IFTTT Recipes.

Philips Hue uses the open ZigBee Light Link standard that allows users to gain wireless control over all their LED fixtures, light bulbs, timers, remotes and switches. The ZigBee Light Link standard can be integrated with other ZigBee certified systems.

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Tracy Venkatesh

Tracy Venkatesh

Tracy Venkatesh has spent twenty years working and interacting with a socioeconomically diverse population in both the private and public sectors, and has held positions in multiple verticals including content development, healthcare, customer relations management, defense and law enforcement.

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