Shotformats goes the Indian way in mobile application distribution
At a time when the whole world is going the online way, Shotformats Digital Productions goes the Indian way in mobile application distribution, by coming up with an offline mobile application stores under the brand Biscoot, country’s first offline mobile application stores to sell mobile apps. Indians are not used to paying for things digitally. There is a requirement for a physical point of sale for anything to work at scale in India. Large amount of e-commerce payments is still done via COD. This has been the triggering though behind the initiative.
Through Biscoot offline app store, anyone can enjoy movies, songs, games and apps by making direct cash transaction at dedicated retail stores. This distribution channel is dedicated to masses that do not have internet access on their mobile phone. It is also for people who are starving for quality media content for entertainment and prefer to make cash transactions to buy the content. The user can walk into any of the Biscoot outlets and load his choice of content. Movies, music, games and other mobile apps can be enjoyed as long as required, without internet or data connection on the mobile. One can load a movie for Rs. 20 or a song for a price as low as Rs. 2. Games and apps can be purchased for the price ranging from Rs. 5 to Rs. 10. The Biscoot Offline App Store distributes digital content across more than 5000 mobile recharge and accessory stores in 50 cities in Maharashtra, Gujarat, Madhya Pradesh, Rajasthan, UP, and other states.
Yet another feature of this app is that it helps in curbing piracy as this app cannot be copied to or shared with any other device, thus helping create a stream for content owners to monetize their content better, curb piracy and thus give the entertainment industry its due share of revenues. At the Biscoot stores, quality media content on mobile phones, which support iOS, android and also J2ME are offered. Moreover, it would not have any hidden costs, so the customers would never have to worry about paying extra. Biscoot also caters to the evolved internet users through its diverse portfolio of online offerings Biscoot Bajao, Biscoot Talkies, Biscoot Apps Miner and Biscoot Showtym.
The idea for coming up with offline initiative has been derived through a surveys which had revealed that only 15% of the total smart phone users have ever downloaded one or more apps on their mobiles. The major target customers for Biscoot are in tier-II and tier-III cities. With 3G and high-speed internet services limited to big cities in India, a majority of smart phone and tablet users have no way to download apps and other content for their gadgets.
“It’s my passion. I breathe and live Shotformats. Ever since its launch the response for Biscoot has been very good ”, says Niyati Shah, MD and CEO, Shotformats Digital Production Pvt Ltd who started Shotformats in 2007 with only INR 20 lakhs and in couple of years turned it into successful venture.