Industry

Simplilearn acquires leader in digital marketing training Market Motive

Simplilearn, a leading global tech-ed company today announced a $10 million deal to acquire Market Motive, a pioneering Silicon Valley-based digital marketing training company that counts Google’s Digital Marketing Evangelist, Avinash Kaushik as a co-founder. The merged company, which has already helped more than 400,000 professionals in over 150 countries see $4 billion worth of pay raises, is turning its attention to an expanded presence in the U.S. where it can offer a turnkey solution to working professionals and college graduates who are trying to advance in their careers.

With the acquisition of Market Motive, Simplilearn, which already has an impressive catalog of over 250 online courses across industries and functions, augments its offerings in the booming digital marketing field — where the global digital advertising spend is projected to reach $278 billion in 2019 — with courses in Social Media Marketing, Digital Advertising Web Analytics, and Marketing Automation.

Market Motive will continue to operate as an independent arm of Simplilearn with co-founder Michael Stebbins staying on as CEO along with his entire team. Michael will also join Simplilearn as the Chief Innovation Officer and work alongside the company’s Director of U.S operations, Prashant Parmar in strengthening Simplilearn’s presence further in North America.

“Our focus continues to providing a wide range of short term certification-based courses that have a direct impact on the learners’ career.The digital marketing ecosystem is at the tipping point and this is the right time for us to expand our products in this hot segment. We are impressed with Market Motive’s enriched content and domain expertise backed by industry experts apart from their approach towards online training, which fits strongly with our business strategy. We are excited about this opportunity to help and drive profitable growth, thus further enhancing value for Market Motive’s and Simplilearn’s customers” said Krishna Kumar, Founder & CEO of Simplilearn.”

(Source: Press release)

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