Industry

Simplilearn expands its digital marketing course portfolio with 25 courses

Simplilearn, the largest destination for online training and professional certification courses, announces the inclusion of 25 new courses to its Digital Marketing category. The courses are up-to-date and aimed at helping marketing and advertising professionals stay ahead of the digital curve with relevant skills. With this move Simplilearn is enabling professionals to become job ready for one of the most happening careers in the world.

The short-term certification courses have been developed and taught by a dream team of industry experts from the hub of digital marketing in Bay Area, California. The faculty includes industry stalwarts like Avinash Kaushik, Google’s Digital Marketing Evangelist, Brad Geddes, Author of “Advanced Google Adwords” and Jennifer Evans Cario, President of SugarSpun Marketing to name a few. The courses are accredited by OMCP®, premier certification for online marketing.

By 2018, 70% of content consumption is expected to happen through connected devices and internet advertising is poised to overtake TV as the largest advertising segment. Ankur Arora, Category Head at Simplilearn said – “With the global digital advertising spend projected to reach $278 billion by 2019, businesses of all sizes have already begun focusing more on digital media over traditional media. The industry requires trained professionals and the skill gap is evident as traditional marketers are struggling to keep up with the rapidly evolving industry. At Simplilearn, we aim to be the career partner for professionals and aid them with sufficient skill to move ahead in their careers as the digital marketing phenomena continues to grow multifold.”

Catering to fresh graduates, mid-level marketing and advertising professionals and entrepreneurs, the courses will help learners gain experience in understanding various domains like Search Engine Optimization, Web Analytics, Social Media Marketing, PPC, Mobile Marketing, Content Marketing, Conversion Optimization and Email Marketing. There are also several short courses on hot digital marketing topics such as Youtube & Video Marketing, Facebook Marketing & Advertising, Pinterest Marketing, Twitter Marketing & Advertising, Display Advertising, Holiday PPC Advertising, and Growth Hacking for Entrepreneurs, etc.

The online self-learning courses are powered by Market Motive, a leader in digital marketing training which Simplilearn acquired in June 2015.

(Source: Press release)

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