Industry acquires gifting recommendation technology platform, has acquired, a growing technology platform that offers users gift options based on recommendations.

This is the fifth acquisition made by Snapdeal will enable the company to further personalize user experience and drive conversions through intelligent recommendations. The acquisition of Wishpicker comes a few months after the acquisition of Doozton, a cutting edge social product discovery technology platform.

Rohit Bansal, Co­Founder of said, “At our focus is to leverage technology to create life changing experiences for buyers and sellers. We are investing in strengthening our technology platform and is an excellent platform with top ­tier entrepreneurial, engineering talent and fits in perfectly with our vision. We believe that with consumer buying trends evolving, intelligent recommendations will be one of the key drivers for business volume for our sellers. This is an important acquisition for us in terms of adding new technology capabilities and helping sellers connect with buyers in newer ways.”

Founded in 2013 by Indian Institute of Technology, Delhi, graduates – Apurv Bansal and Prateek Rathore – offers users smart gifting options based on different parameters like relationship with the recipient, their age, personality, and various other parameters. Users can also find gift suggestions based on Facebook likes and interests of recipient.’s platform uses machine learning,which ensures that the recommendations get better with every passing day. The algorithms are completely data driven, and have been built by Wishpicker’s team of IIT data scientists.

(Source: Press release)

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