Snapdeal partners with Jolla to promote Sailfish OS

Finnish mobile company, Jolla Ltd, announced today that Snapdeal will now be part of the Sailfish OS Alliance. The two companies intend to promote the Sailfish OS based mobile ecosystem in India.

Jolla develops mobile devices and open mobile operating system, Sailfish OS. Jolla’s first product, the Jolla Smartphone, was launched in November 2013 and is now available in Europe, Hong Kong, India and Russia. One year later, the Jolla Tablet was announced and is expected to be released in Q2/2015.

Jolla was founded in 2011 with a focus on open innovation in the mobile space. The Jolla Smartphone and Jolla Tablet are designed and developed in Finland. The company is headquartered in Helsinki and has offices in Tampere and Hong Kong.

The Sailfish OS Alliance is a network of partners working to create opportunities for premium internet service providers and regional device vendors. The companies say that the Sailfish OS Alliance can achieve higher and more sustainable average revenue per user (ARPU) throughout the lifetime of the product or service. The independent Sailfish OS is meant to offer a highly customizable user experience, and integrate regional internet services, digital content and m-commerce.

By promoting the Sailfish OS Alliance in India, Jolla and Snapdeal say they are answering to the increasing demand for differentiated mobile user experiences in the market. Jolla says its Sailfish OS is the only commercially available mobile OS to provide the unique opportunity for local businesses to integrate their services on a prominent location in the user interface, while making available a wide range of applications due to its Android app compatibility. The companies agree that integrating local payment solutions with the service can help ensure a successful mobile business.

Jolla’s Co-Founder and Chief Marketing Officer, Sami Pienimäki, commented on the joint effort, “This is a great opportunity for strong Indian brands to start offering unique differentiated products to the great and fast growing Indian mobile market. With Sailfish OS, we can offer a whole new level of software user experience differentiation, currently unseen in the mobile industry. Together, Jolla and will be able to provide a very strong offering for regional brands to introduce new products fast to the market.”

Senior Vice President of Snapdeal, Tony Navin added, “We see a strongly growing demand for a differentiated and versatile mobile offering in India, and for this Jolla and Sailfish OS offer a solution that will be appreciated by all. We are very excited about this new level of partnership with Jolla.”

Kunal Bahl and Rohit Bansal started in February 2010. The company says it now has over 40 million members, almost 100,000 sellers and delivers to 5000 cities and towns in India. Snapdeal grew 600% from 2013 to 2014, making it one of the fastest growing e-commerce companies in India, with 67% of its orders coming from mobile phones. Snapdeal has received investments from SoftBank, BlackRock, Temasek, eBay Inc., Premji Invest, Intel Capital, Bessemer Venture Partners and Mr. Ratan Tata, among others.

Jolla has been collaborating with Snapdeal since June 2014, and Snapdeal launched the Jolla smartphone in India during October 2014.

Jolla announced earlier in the week that its inviting OEMs, ODMs, and leading internet, eCommerce, and content companies to become part of the Sailfish OS Alliance. Jolla says that partners who join the alliance will receive a privileged license to Sailfish OS so they can build their own unique mobile offerings, while benefitting from the flexibility and versatile features of Sailfish OS.

Jolla is also reaching out to leading internet providers in Russia, China and Japan, since these are large markets, and players in these regions are keen to construct their own independent mobile ecosystems.

At this time, Jolla is working in close cooperation with Tieto Corporation and The Qt Company to provide full-scale system integration and solution capabilities for partners in the development of Sailfish OS based mobile products.

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Tracy Venkatesh

Tracy Venkatesh

Tracy Venkatesh has spent twenty years working and interacting with a socioeconomically diverse population in both the private and public sectors, and has held positions in multiple verticals including content development, healthcare, customer relations management, defense and law enforcement.

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