Innovative Leaders

Stay stylish with the unique fashion technology – Klozee

Weekend is approaching, you have a party to attend, then a friend’s wedding and again another friend’s birthday party. You need to dress up with new clothes for each function and buying a new dress every time is way too impossible. Catering to the needs of people in such circumstances, Klozee a unique fashion technology company is out on a mission to democratize luxury.The next time you have a cousin’s sangeet or a friend’s birthday, you could rent a fabulous outfit from your favourite designers at the click of a button at Klozee at a minimal cost.

A one stop shop to rent premium apparel, Klozee which was launched in July also has an express service providing same-day delivery service where you can get your favorite dresses delivered in just three hours for free.Aman Haji, CEO, Klozee says: ” Klozee is a premium apparel rental website – the first of its kind in India. We help girls look great for every occasion – from first dates to weddings, and everything in between.”

When asked about how Klozee differs from the others Mr Aman said: “We put the customer’s wishes before everything else. Early on in the life of the company, our COO used to deliver dresses himself, sometimes late on Sunday night. Each team member still does delivery once a month, so we stay close to the ground and constantly learn about the customer’s changing needs. “

Above all fashion industry has undergone a sea change and over the couple of years and E-commerce was the first big change the fashion industry saw in terms of how people shop, in the recent past. Many doubted whether people would ever purchase something like apparel from their home or office, without even feeling the material of the garment. Companies like Myntra, Jabong and Flipkart has done a remarkable job in making India so much more fashionable, he further stated.

The concept of renting clothes is soon catching up among the youths. He said: “Its an exciting time for the fashion industry in India. People are spending more are more to look good, and each new outfit is worn fewer times than the last. The industry is currently so wasteful and ripe for disruption. We’re amazed at how fast the concept of renting is catching up with today’s smart and confident youth. Five years from now, you will find a substantial shift in behavior from owning a dress, to accessing it as and when required – i.e. renting. And I do hope Klozee is at the forefront of this change

Sharing his experience and way forward, Aman said: “Its been very fulfilling to see our dream slowing taking shape in the form of an institution. Its an incredible feeling to meet a satisfied customer and know that we are changing the way people shop.

 

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Luna Dewan

Luna Dewan

With six years of her journalism experience, Luna Dewan has worked for leading print media like the New Indian Express, Deccan Chronicle and DNA. She has been writing on healthcare, environment and various other civic issues. She is now with Techspirit.in as the Assistant Editor.

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