Tag Heuer Launches Smartwatch-Tag Heuer Connected
By Soumyalipa Das.
With everything going the smart way,Tag Heuer has introduced its first smartwatch – Tag Heuer Connected. This Smartwatch is powered by Android and is also compatible with iOS. It has the luxury design of Tag Heuer watch with wearable computing inside it. The company kept the traditional design and look of the watch based on its Tag Heuer Carrera with additional advantage of the Android operating system and Intel processors.
The android wear is built with lightweight Titanium and Sapphire along with great touch screen technology making it scratch-proof and water resistant. The lettering “Tag Heuer Connected” is engraved in Silver lacquer for the brand conscious people. The features include: directional wind, weather monitoring, RaceChrono Pro capability and Google Fit, each designed with finesse.
It is light weight on the wrist and is comfortable to wear at 12.8mm thick. Apart from the usual Android apps, Tag has developed its own SDK with four exclusive apps which are Insiders, RaceChrono Pro, Viewrangers and GolfShot Pro, mostly focused towards sports. Currently the watch is only available for men with a large sized watch of size 46mm and the women’s version is in the making for now and will be available soon.
It can give upto 25-hour battery life and comes with conducting charging cradle with USB cable. Apart from the now designed vulcanized rubber strap with anti-fingerprint coating and raised 3-D numbers, they will soon come in seven different colors with numerous display options. They are now available in 20 stores across the country at a price of $1500 and come with a two-year warranty, it seems like Apple has a competitor to watch for now.
All along the USP of the watch is “Connected to Eternity” or so the company says, which means when the current Tag Heuer Connected will get outdated it can be traded for a traditional Carrera with an additional price of $1500. This may seem like a good deal for some people but overall you’ll have to pay the same price for a traditional watch as you paid for a Smartwatch.