Tushar aims to simplify healthy living with HealthifyMe
Moved by his own personal experience when he gained weight after he had returned to India from Singapore, Mr. Tushar Vashisht, Cofounder and CEO of HealthifyMe felt the need to simplify healthy living. This had been the triggering point from where he started on a mission to healthify India with his new venture- HealthifyMe.
An alumnus of University of Pennsylvania, Vashisht founded the start-up in 2012 along with Massachusetts Institute of Technology graduate Mathew Cherian and former Google engineer Sachin Shenoy. Vashisht and Cherian bonded over mutual fitness concerns, while working at the Unique Identification Authority of India. Mr. Cherian, a fitness enthusiast helped Vashisht lose 15 kg in about nine months. He did an experiment to live on average Indian income of Rs 100 a day for a month. It was this learning which triggered them to launch HealthifyMe.
“HealthifyMe aims to simplify healthy living. Gyms, trainers, nutritionist, and physicians seem too far away and too expense. Increasingly, we find less time in our busy lives to dedicate to a healthy lifestyle. At healthify, we believe that healthy living should be simple and fun. Being healthy should not be a chore that we take out time for, but rather a way of life that drives more excitement in everyday activities. With that in mind, we are striving to create solutions on mobile and web that nudge people towards healthy behavior” said Mr. Tushar Vashisht, Cofounder and CEO of HealthifyMe.
HealthifyMe, an application for both android and iOS platforms, uses a combination of cloud-powered software (smartphone application), hardware (wearable activity trackers, weight trackers) and human assistance (nutritionists, trainers and yoga instructors) that helps people eat better, workout more, lose weight and become fit. At the heart of HealthifyMe’s platform is the World’s first and largest Indian Calorie Tracker, which allows users to track their food, exercise and weight, easily via their smartphone or computer while continuously analyzing the user’s data and provide powerful insights which ensure that users stay within their calorie/nutrition budgets.
HealthifyMe customers also get a dedicated team of nutritionists, fitness experts and yoga instructors via the app. These experts craft a plan that is based on customers’ needs and can work with the realities of their lifestyles. HealthifyMe also works in partnership with health institutes such as Medanta, Apollo and Manipal, where the app has been proven effective in treating and preventing clinical obesity, diabetes, cardiovascular problems and other lifestyle diseases. Ever since its launch, HealthifyMe has attracted over 1,00,000 users and almost everyday around 1,000 HealthifyMe app is getting downloaded across all Indian cities with major being Mumbai, Delhi, Bengaluru, Hyderabad, Chennai and Kochi, further added Vashisht.