Industry

Twitter updates Summary Cards in Timeline

July 16, 2015: Twitter Cards are used by thousands of developers and news partners to richly represent their content on Twitter. On July 15, Twitter updated its Summary Cards globally (on mobile) to improve the way users consume information from publishers, and it is also beneficial for publishers as users can see more about the content that’s on their websites, with just a quick glance.

DISCLAIMER: This is an unedited press release. Techspirit is not responsible for poor grammar, spelling errors, inaccuracies or bias.

twitEarlier, users would need to click on a tweet to see the details of the tweet. Now with Summary Cards users can see the image, title and summary of that tweet; these cards load automatically in the timeline. This preview helps users decide if they would like to visit the website, they get more information about the tweet right there in the timeline, and it’s a more attractive format for consuming information.

For publishers, this means that their tweets are more visually appealing and informative, and hence will drive more traffic to their websites.

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Tracy Venkatesh

Tracy Venkatesh

Tracy Venkatesh has spent twenty years working and interacting with a socioeconomically diverse population in both the private and public sectors, and has held positions in multiple verticals including content development, healthcare, customer relations management, defense and law enforcement.

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