Industry

Wipro partners with Flytxt

wiproWipro Ltd. (NYSE:WIT), a global information technology, consulting and business process services company, today announced that it has partnered with Flytxt, a company that specializes in monetizing mobile consumer data through big data analytics, to jointly provide customer experience and revenue enhancement solutions globally.

The partnership will combine Flytxt’s Mobile Consumer Analytics technology and Wipro’s telecom expertise. Together, the duo will provide solutions that are intended to address industry challenges with regards to the generation of measurable economic value from quickly expanding and diverse data streams.

The companies say that the solution portfolio analyzes a large volume, velocity and variety of data generated in the telecom ecosystem and produces actionable insights on consumer behavior by way of analytical models based on data and decision science. These are meant to help the mobile enterprises run effective inbound and outbound marketing programs with a high impact on revenue, margins and customer retention. This is expected to allow mobile enterprises to deliver a better experience to consumers with personalized offers and content.

Anil Jain, senior VP and global business head of Wipro Ltd., said, “Flytxt’s solution augments our analytics solution portfolio for the communications industry in delivering business outcomes across revenue enhancement, churn and campaign effectiveness to ensure that our customers maintain a competitive edge. This aligns well with Wipro’s goal of offering comprehensive, cutting edge customer experience solutions for our clientele.”

We are pleased and excited about this partnership with Wipro. This partnership increases the reach of Flytxt’s advanced analytics solutions with proven business benefits to the global communications and media industry,” said Dr. Vinod Vasudevan, Group CEO of Flytxt.

Flytxt is a Big Data Analytics solution provider for Communication Service Providers (CSPs) across the globe, and says it is focused on generating measurable economic value from data. The company provides internal and external data monetization solutions along with consultancy services to help CSPs increase revenue, reduce churn, enhance loyalty and improve customer experiences. Flytxt says its closed loop integrated real-time marketing platform is deployed with CSPs across multiple regions, serving more than 500 million subscribers and has generated more than $350 million incremental revenue for CSPs till now. Flytxt is headquartered in the Netherlands, and has a corporate office in Dubai and global delivery centers in Trivandrum and Mumbai. The company also has offices in London, Singapore, Mexico City, Lagos, Johannesburg, Nairobi, Dhaka and New Delhi.

Wipro Ltd. is an Information Technology, Consulting and Business Process Services company that delivers solutions with a focus on enhancing business performance. Wipro is recognized globally for its comprehensive portfolio of services. The company has a workforce of over 150,000 and serves clients in 175+ cities across 6 continents.

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Tracy Venkatesh

Tracy Venkatesh

Tracy Venkatesh has spent twenty years working and interacting with a socioeconomically diverse population in both the private and public sectors, and has held positions in multiple verticals including content development, healthcare, customer relations management, defense and law enforcement.

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